小红书上的假房源

Core Viewpoint - The article highlights the prevalence of fake real estate listings on platforms like Xiaohongshu, where many low-priced properties advertised are either sold or non-existent, serving primarily as bait to attract user traffic [1][3]. Group 1: Fake Listings - Numerous listings on Xiaohongshu feature attractive prices for properties in prime locations, but upon inquiry, most are either already sold or do not exist, with agents redirecting inquiries to other projects [2][3]. - The issue of fake listings has been a long-standing problem in the real estate industry, with historical data indicating that up to 90% of listings were false before the introduction of the "true listing" system by Lianjia in 2011 [3]. - Despite improvements in transparency due to the "true listing" initiative, platforms like Xiaohongshu and Douyin have seen a resurgence of fake listings due to a lack of regulatory oversight, with individuals and agents exploiting these platforms [3]. Group 2: User Engagement Tactics - Agents often use a consistent strategy to attract users by advertising low-priced properties in central areas, only to later claim these listings are "reserved" and redirect users to properties located further out [8]. - Listings are frequently deleted and reposted to maintain an appearance of authenticity, complicating users' ability to assess the credibility of the information [8]. Group 3: Industry Response - Major real estate agencies, including those within the Beike system, have also been implicated in using misleading tactics to generate leads, with agents posting listings that do not reflect actual available properties [10][11]. - The article emphasizes that the core issue is not just the existence of fake listings but the intent behind them, as many listings are used solely for lead generation rather than genuine sales [16].