知名内衣品牌，退出中国大陆市场

Core Viewpoint - Triumph Group announced the cessation of operations in mainland China effective December 31, 2025, with both online and offline channels gradually shutting down starting December 2025 [3][5]. Company Operations - The official notice states that the Triumph WeChat mini-program will stop after-sales service by December 10, 2025, and various online platforms will cease after-sales service by December 5, 2025 [7]. - Offline stores will gradually close, with the latest operation ending by December 31, 2025 [7]. Market Position - Triumph, founded in 1886 in Germany, has been a significant player in the lingerie market, entering the Chinese retail market in 2008 [8]. - The brand has a mid-to-high-end positioning, with basic lingerie priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [8]. Industry Trends - The traditional dominance of underwire bras is declining, with the market shifting towards comfort and diversity, including sports bras, seamless bras, and plus-size options [11]. - The competitive landscape in the Chinese women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [11].