会整活的中国地方文旅，在海外火了

Core Viewpoint - The article discusses the rise of local international communication centers in China, emphasizing their role in enhancing the country's global image and narrative through social media platforms and content creation [19][20][21]. Group 1: Development of International Communication Centers - As of March 2025, there are over 100 accounts across platforms like YouTube, Facebook, X, and TikTok, with a total subscription of approximately 37.4 million [31]. - The iChongqing account leads with 9.1 million subscribers on Facebook, showcasing the effectiveness of local accounts in promoting regional tourism and culture [31]. - By the end of 2024, there are 85 local communication centers established, with 35 new provincial centers created recently [17][21]. Group 2: Strategies and Challenges - The article outlines strategies employed by various provinces, including "story transformation," "using international voices," and "platform synergy" to enhance international communication [26]. - Despite the growth, challenges remain, such as low brand recognition, lack of engaging content, and reliance on government funding rather than market-driven initiatives [38]. - The report highlights that many local accounts struggle to produce viral content, often relying on occasional hits rather than a consistent strategy [38]. Group 3: Impact of Social Media and Cultural Exchange - The popularity of internet personalities, like Chen Rui, has significantly contributed to the tourism boom in cities like Chongqing, demonstrating the power of social media in shaping perceptions [11][12]. - The article notes that cities like Beijing, Shanghai, and Chengdu maintain high international communication influence due to their cultural and economic significance [32]. - The success of grassroots content creators, such as Li Ziqi, illustrates the potential for organic cultural exchange and the importance of supporting local creativity [40][42].