索尼手机，这回真凉了

Core Viewpoint - Sony Mobile has quietly exited the Chinese market, marking the end of a decade-long struggle due to its inability to adapt to local consumer preferences and competition [6][11][22]. Group 1: Historical Performance - Sony Mobile's peak in China was during the Sony Ericsson era from 2005 to 2010, where it was popular among young consumers with models like K750i and W800 [12][13]. - The introduction of the Xperia brand initially performed well, with Sony ranking among the top five in shipments in 2011, but faced increasing competition from local brands [15][18]. - By 2016-2018, local brands like Huawei and Xiaomi surged ahead, while Sony's high-priced flagship models failed to resonate with the market [18][22]. Group 2: Strategic Failures - The "One Sony" strategy aimed to integrate various business units to enhance the mobile division, but it did not yield the expected success for Xperia [24][26]. - Despite having access to advanced technologies from its other divisions, Xperia failed to capitalize on these advantages in the competitive smartphone landscape [25][29]. Group 3: Market Position and Future Outlook - Sony's market share in China has dwindled to less than 0.1%, reflecting its inability to compete effectively [22][34]. - Globally, Xperia's market share has remained around 0.2%-0.3%, indicating that mobile phones have become more of a technology showcase rather than a profitable business for Sony [35][39]. - The mobile imaging sensor business is thriving, with Sony holding over 50% of the global market share, suggesting that Xperia may serve primarily as a testing ground for new technologies [35][36].