小雪・“冷资源”如何撬动“热经济”｜财经二十四节气

Core Viewpoint - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the expansion of related tourism and recreational activities [4]. Group 1: Ice and Snow Season Kickoff - The arrival of the "Little Snow" solar term marks the beginning of the new snow season, with ski resorts opening and consumer enthusiasm for ice and snow activities surging [5]. - The 15th National Games have sparked nationwide interest in sports, leading to an increase in participation in ice and snow activities, with 292 million people expected to engage in these sports during the 2024-2025 season, representing a participation rate of 20.61% [6][12]. Group 2: New Trends in Ice and Snow Sports - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [13]. - The number of operational indoor ski resorts in China has increased to 66, a 10% rise from the previous year, with notable growth in provinces like Zhejiang, Hunan, and Jiangsu [14]. - Indoor ski resorts contributed 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing visits, with an annual compound growth rate of 15.37%, significantly outpacing outdoor ski resorts [15]. Group 3: Innovation in the Ice and Snow Economy - The ice and snow economy is evolving beyond traditional models, integrating with cultural tourism and events to create diverse "ice and snow+" business formats [18]. - Northern ice and snow destinations are leveraging unique resources to create differentiated experiences, such as Harbin's Ice and Snow World expanding to 1.2 million square meters and introducing new attractions [20]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, transitioning from a seasonal trend to a year-round industry [23].