知名品牌将停止运营，旗舰店商品全部下架，网友：好突然

Core Viewpoint - The German lingerie brand, Triumph, known as "the first lingerie for Chinese women," announced its withdrawal from the Chinese market, ceasing operations by December 31, 2025, with online and offline channels shutting down starting December 2023 [1][4]. Group 1: Company Overview - Triumph was established in 1886 in Germany and entered the Chinese market in August 2008, being one of the first foreign brands to introduce "underwire bras" to China [8]. - The brand's products are positioned in the mid-to-high-end market, with basic bras priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [8]. Group 2: Market Dynamics - The Chinese lingerie market has undergone significant changes over the past decade, shifting from "underwire shaping" to "wire-free comfort" as health awareness and consumer preferences evolve [8]. - Local brands like ubras and NEIWAI have rapidly gained popularity by focusing on "wire-free, zero constriction" products, capturing a significant market share [8]. - According to Euromonitor, the market share of wire-free bras in China is projected to reach 68% by 2024, an increase of 42 percentage points since 2018 [8]. Group 3: Competitive Landscape - The global women's lingerie industry is entering a "comfortable and diverse period," with segments like sports bras, seamless bras, and plus-size bras emerging as independent categories [8]. - The competitive landscape in China's women's lingerie market is intense and fragmented, with Triumph holding less than 1% market share [8]. - Experts suggest that Triumph's withdrawal is due to its inability to keep pace with market changes, slow online expansion, higher prices compared to local brands, and product designs that do not fit the body types of Chinese women [9].