财联社·2025-11-22 23:51Core Viewpoint - The article discusses the ongoing antitrust case against Google in the digital advertising market, highlighting the potential for a landmark ruling that could lead to the forced breakup of the tech giant's advertising business [1][2]. Group 1: Antitrust Case Developments - The U.S. Department of Justice (DOJ) and Google recently concluded a three-hour hearing regarding remedies for Google's alleged monopoly in the digital advertising market [1]. - Federal Judge Leonie Brinkema is expected to make a final ruling next year on whether Google should be split up, which could set a precedent for breaking up tech giants in the internet era [1][2]. - The DOJ is advocating for the divestiture of Google's core advertising trading platform and the public disclosure of certain advertising tool source codes [1]. Group 2: Google's Response and Legal Arguments - Google is willing to open more auction data and make some business model adjustments to facilitate competition but firmly opposes asset divestiture, arguing that the government's demands are extreme and lack sufficient legal precedent [1][2]. - Judge Brinkema raised concerns about the potential delays in the divestiture process, noting that Google would likely appeal any breakup decision, which could prolong the timeline and alter the competitive landscape [2]. Group 3: Timeline and Industry Implications - DOJ attorney Matthew Hooper stated that the sale of Google's advertising trading platform could be completed within two years, which he believes would not hinder the restoration of competition [2]. - In contrast, Google's chief litigation attorney, Karen Dunn, argued that the timeline proposed by the DOJ is overly optimistic, citing the complexities of data and technology migration [2]. - The article notes that Google recently avoided divestiture in a separate antitrust case related to online search, where only limited data sharing and business adjustments were mandated [2].