顶奢俱乐部将关闭上海店，年费15万起，最多收250名会员

Core Viewpoint - Harrods has announced the closure of its Shanghai operations by January 2026, including the Harrods Mansion and Harrods Tea Room, citing a misalignment of its business model with the local market [1][3]. Group 1: Business Operations - Harrods Mansion, which opened at the end of 2023, was a high-end private service project targeting Chinese customers, featuring a Michelin-starred restaurant by Gordon Ramsay and a membership fee starting at 150,000 yuan [3]. - The decision to close operations is linked to a strategic shift by the property owner, Swire Properties, which has seen increased foot traffic and sales in the area due to other luxury brands like Louis Vuitton and Dior [4]. Group 2: Market Insights - In 2023, Chinese consumers accounted for approximately 8% of Harrods' sales, with a 7% increase in Chinese customers at the Knightsbridge store, indicating a potential for growth in the Chinese market [3]. - Despite the closure, Harrods plans to continue engaging with the Chinese market through pop-up events, local talent discovery, and digital community interactions [3][4].