大众点评已在海外开通超1000城

Core Insights - The article discusses the international expansion of Dazhong Dianping (大众点评), focusing on its efforts to penetrate overseas markets, particularly in Southeast Asia and the Middle East, with a goal to become a global platform for local lifestyle needs [1][2][12]. Group 1: Expansion Strategy - Dazhong Dianping began its international efforts in Southeast Asia in 2017 and is accelerating its expansion in 2025, focusing on key cities [2][5]. - The company aims to establish a strong foundation by building its capabilities and gathering local information, rather than pursuing immediate commercialization [2][6]. - As of now, Dazhong Dianping has launched services in over 1,000 cities across more than 200 countries, targeting areas with high concentrations of Chinese tourists and overseas Chinese [6][10]. Group 2: Local Market Penetration - The company is employing a localized approach by forming teams that include both Chinese and local personnel to better penetrate local markets [8][9]. - Dazhong Dianping has partnered with local agents in over ten cities to enhance merchant information and operational efficiency [8][9]. - The company is focusing on building relationships with local restaurants, adapting to their marketing preferences, which often lean towards traditional media rather than digital platforms [9][10]. Group 3: Consumer Targeting - Currently, Dazhong Dianping primarily serves Chinese tourists and overseas Chinese, but it has ambitions to evolve into a global platform catering to a wider audience [12][13]. - The long-term vision is to transform Dazhong Dianping into a "global yellow pages" service, which would require overcoming significant challenges in user habit changes and local market integration [12][13]. - Competitors like Xiaohongshu (小红书) are also attempting to capture the same market, indicating a competitive landscape for Dazhong Dianping's expansion efforts [12][13].