银行开启冲刺2026年“开门红”，权益类和“固收+”或唱主角

Core Viewpoint - The banking sector is gearing up for the "opening red" campaign for 2026, with a focus on equity and "fixed income+" products as key offerings [2][5][8]. Group 1: Preparation for "Opening Red" - Major banks have begun preparations for the "opening red" campaign, with some starting as early as November [5][6]. - The intensity of the "opening red" efforts varies among banks, with some maintaining traditional approaches while others are shifting focus to continuous marketing [2][5]. - The success of the "opening red" campaign is crucial, as it significantly impacts the overall business performance for the year [5][6]. Group 2: Market Trends and Fund Issuance - The A-share market has shown signs of recovery, leading to a surge in fund issuance, with over 1 trillion units of new funds issued this year, including 527.285 billion units of equity funds, a 93.80% increase year-on-year [4]. - The recovery in the market has boosted the morale of banks as they prepare for the "opening red" campaign [5][6]. Group 3: Product Focus and Risk Preferences - Banks are increasingly focusing on "fixed income+", index tools, quantitative strategies, and balanced equity funds for their product offerings [8][9]. - There is a noticeable shift in customer risk preferences, with a growing demand for products that offer higher returns, such as "fixed income+" and equity funds, reflecting a more mature investment mindset [9][10]. - The preference for stable, low-volatility products remains strong, but there is also a trend towards higher-risk "fixed income+" products to meet the demands of clients seeking better returns [9][10]. Group 4: Differentiation Among Banks - There is a clear differentiation in the "opening red" strategies among banks, with larger banks having stronger sales capabilities and higher expectations for fund managers and product strategies [12][14]. - Smaller banks are more cautious, focusing on stable income products due to past challenges with public fund sales [12][14]. Group 5: Challenges and Innovations in Bank-Fund Cooperation - The core challenges in bank-fund cooperation include shifting investor trust from brand reliance to performance sensitivity, and competition from younger investors favoring e-commerce platforms [14]. - Fund companies are adapting by offering a diverse range of products tailored to different risk preferences and exploring innovative sales models [13][14].