打工人被AI耍成「人傻钱多榜一大哥」，聊天机器人都会“诈骗”了？

Core Insights - The article discusses the innovative yet controversial pricing strategy of the AI chatbot Kimi during the Double Eleven shopping festival, highlighting the interaction between consumers and AI in a gamified context [8][10][17]. Group 1: Kimi's Bargaining Strategy - Kimi launched a promotional activity allowing users to negotiate membership prices, with discounts based on the AI's perceived "likability" [8][9]. - Users developed various strategies to persuade Kimi, including emotional appeals and threats, reflecting a shift in consumer behavior towards AI interactions [10][14]. - The experience of bargaining with Kimi mirrors traditional live-stream shopping dynamics, where users feel a sense of victory in negotiating prices [17]. Group 2: User Engagement and Marketing - Kimi's approach to user engagement emphasizes a gamified experience, where the negotiation process is designed to prolong user interaction and enhance satisfaction [17][19]. - The cost of acquiring customers (CAC) for Kimi is significantly lower than industry averages, attributed to its unique marketing strategy that relies on organic user growth rather than paid advertising [19][29]. - Kimi's advertising expenditure reached 220 million yuan in October 2023, indicating a strong push to capture market share amid rising competition [29][30]. Group 3: Competitive Landscape and Challenges - The AI market is becoming increasingly competitive, with Kimi facing challenges from other AI platforms like Deepseek and Doubao, which have significantly higher active user numbers [32][50]. - Kimi's rapid user growth has led to increased operational costs, prompting the introduction of a tiered membership system to monetize its services effectively [28][29]. - The article highlights a broader trend in the AI industry, where companies are exploring diverse monetization strategies beyond traditional subscription models, including e-commerce and advertising [43][45].