创新构建“保险+”养老综合服务新生态！工银安盛人寿蝉联“养老金融实践方舟奖”

Core Viewpoint - The article highlights the recognition of ICBC-AXA Life Insurance for its "Elderly Ecosystem Construction Project," which won the "2025 Insurance Industry Pension Financial Practice Ark Award," emphasizing the company's commitment to innovative pension financial services [1][3]. Group 1: Award and Recognition - The "Ark Award" is one of the most influential and reputable evaluations in the financial media, focusing on high-quality development and service to the real economy [3]. - ICBC-AXA Life's repeated award is a recognition of its deep engagement and innovative breakthroughs in the pension finance sector [3]. Group 2: Product Innovation - ICBC-AXA Life focuses on the elderly insurance market, continuously innovating its product supply to create a diverse product matrix that includes pension annuity insurance, whole life insurance, and exclusive commercial pension insurance [3]. - The company has launched new health insurance products, such as "Filial Piety Insurance" for cancer prevention and "Long-term Care Insurance," complementing its commercial pension products [3]. Group 3: Service Solutions - The company introduced the "Shenghua Year" service, which offers a comprehensive elderly care solution focusing on family and professional medical care, providing 31 services including health consultations and hospitalization assistance [4][5]. - The "Shenghua Year" service has received positive feedback, exemplified by a customer from Guangxi who praised the one-on-one nursing assistance during her father's hospitalization, highlighting the service's professional value and humanistic care [4]. Group 4: Integration of Services - By integrating pension insurance products with the "Shenghua Year" service system, ICBC-AXA Life has achieved a seamless combination of pension protection and real elderly care services, enhancing customer support in the face of an aging population [7].