中关村储能产业技术联盟·2025-11-24 10:16Core Viewpoint - Chinese energy storage companies are at a strategic crossroads, deciding whether to continue focusing on overseas markets or to compete in the rapidly growing domestic energy storage market as the overseas market becomes increasingly competitive [2][20]. Group 1: Overseas Market Performance - The household energy storage market is primarily focused on high electricity price countries, with significant growth in Europe, the US, Japan, and Australia, and is expanding into emerging regions [2]. - Companies like Pylontech reported a revenue of 1.149 billion yuan in the first half of 2025, a year-on-year increase of 33.75%, with a sales volume of 1328 MWh, up 132.57% [2]. - GoodWe achieved a revenue of 4.086 billion yuan, a 29.80% increase year-on-year, with inverter sales of approximately 399,500 units, including 33,200 energy storage inverters [3]. - Deye reported a revenue of 5.535 billion yuan, a 16.58% increase, with a net profit of 1.522 billion yuan, up 23.18% [6]. - Aiko Energy's revenue reached 1.807 billion yuan, a 14.09% increase, with a net profit growth of 37.65% [7]. Group 2: Risks in Overseas Market - Despite strong performance, risks associated with focusing solely on the overseas household storage market are significant, particularly due to market fluctuations and increased competition [9][10]. - The industry faced a "winter" in 2023, with a sudden drop in household storage demand as European market inventories rose and energy crises eased [9]. - Risks include market cyclicality, intensified competition leading to price wars, and a singular business model that lacks resilience against market changes [11]. Group 3: Diversification Strategies - Companies are diversifying their markets from a focus on Europe and the US to a more global approach, with examples like Sigen Energy, which has established a presence in over 60 countries [11][13]. - Product and scenario diversification is also evident, with companies like Wotai Energy expanding from household storage to commercial and industrial applications [14]. - Strategic investments in capacity and technology are being made to prepare for future growth, with companies like Pylontech and Aiko Energy investing in new production lines and projects [17][19]. Group 4: Domestic Market Opportunities - China has become the largest energy storage market globally, with cumulative installed capacity exceeding 101.3 GW, accounting for over 40% of the global total [21]. - The application scenarios for energy storage in China are expanding rapidly, covering various industries and services, indicating a robust market potential [22]. - The shift in regulatory frameworks, such as the end of mandatory energy storage for new renewable projects, emphasizes the need for energy storage to demonstrate actual application value [24]. Group 5: Future Directions - Companies must enhance their capabilities from merely manufacturing products to delivering reliable energy solutions, focusing on system design and integration [26]. - Strategic positioning within the domestic ecosystem is crucial, whether as a leader in specific technologies or as part of a larger enterprise [26]. - The competition in the energy storage sector will increasingly hinge on the ability to create value for customers, regardless of market choice [29].