她退赛，他“发疯”，它卖爆！谁是荒野求生的真正赢家？

Core Insights - The "Qixing Mountain Camel Cup" extreme wilderness survival challenge has become a phenomenon, attracting over 5 billion clicks online and generating significant commercial interest [3][5] - The event has led to a 30% year-on-year increase in tourism revenue for Zhangjiajie, with the sponsor Camel Clothing achieving over 30 million in sales [6][19] Event Overview - The event is hosted by Zhangjiajie Qixing Mountain Scenic Area and organized by Lao Liu Wilderness, with exclusive sponsorship from Camel Clothing [5][6] - The competition has garnered massive attention, with participants gaining popularity and being sought after by MCN agencies [3][14] Commercial Impact - The event has significantly boosted ticket sales for the scenic area, although specific growth figures have not been disclosed [4][5] - Camel Clothing's products, particularly the "Wangzhe Kaijia ICON" jacket, have been prominently featured, leading to increased brand exposure and sales [6][19] Social Media and Audience Engagement - The event has resulted in a dramatic increase in followers for the organizing account, with a 770% growth in just eight months [5] - Participants have leveraged their newfound fame on social media, with some amassing tens of thousands of followers [15][17] Long-term Viability - Analysts suggest that while the event has created a temporary surge in interest, sustaining this momentum will require ongoing engagement and innovation [7][18] - The potential for participants to become long-term influencers remains uncertain, as many may only achieve short-lived fame [18] Strategic Marketing - Camel Clothing has established a dedicated product category for "Wilderness Survival" items to capitalize on the event's traffic [9][11] - The brand's marketing strategy has been closely aligned with the event, enhancing its visibility during major sales events like Double Eleven [12][19]