【乘联分会论坛】“汽车行业本地生态联盟”成立，推动产业场景融合与数字化转型

Core Viewpoint - The establishment of the "Automotive Industry Local Ecosystem Alliance" aims to integrate the automotive vertical ecosystem with various mobility and lifestyle scenarios, promoting collaborative development in the direction of full digitalization within the automotive industry [2][4]. Group 1: Alliance Formation - The alliance was launched at the Tengyi Annual Automotive Festival in Guangzhou, involving partners such as Tencent Maps, Amap, Baidu Maps, Meituan, and Dazhong Dianping [2]. - Tengyi Technology will serve as the core support for the automotive vertical ecosystem, providing content, data, and service capabilities, while ecosystem partners will offer comprehensive traffic and scenario support [4]. Group 2: Collaborative Benefits - The collaboration is expected to enhance coordination across the industry chain, allowing dealers to leverage platform traffic and user data for more precise customer targeting, thus optimizing customer acquisition efficiency and operational effectiveness [4]. - OEMs will gain improved digital tools and user insights, facilitating their transition from "vehicle sales" to "user operations" [4]. - Users will benefit from more convenient access to automotive-related services across various travel and lifestyle scenarios, enhancing the continuity and transparency of their consumption experience [4]. Group 3: Industry Trends - The automotive industry is shifting from a "single transaction" model to a "user lifecycle value operation" approach, with the local service ecosystem being a response to this trend [4]. - The alliance is expected to build a more efficient and collaborative service link for dealers, OEMs, and users, promoting both quality and efficiency improvements in the automotive circulation system [4].