日经BP精选——日本竖屏微短剧进化中：付费→出海→IP化，下一波机会在哪？

Core Viewpoint - The article discusses the rising popularity and evolution of short dramas in Japan, particularly focusing on the emergence of micro-short dramas that cater to mobile viewing preferences and the increasing involvement of various stakeholders in this sector [5][6][7]. Group 1: Industry Trends - Micro-short dramas, typically lasting 1 to 3 minutes, have gained significant traction in Japan, especially with the rise of platforms like TikTok, YouTube Shorts, and Instagram Reels [7]. - The introduction of high-budget and high-quality productions, referred to as "premium dramas," indicates a shift in the industry towards more diverse and sophisticated content [7]. - The trend of utilizing short dramas for marketing purposes is on the rise, with companies leveraging engaging stories to capture audience attention effectively [10]. Group 2: Key Productions - The short drama "This Love is the Ideal Form" (tentative title), produced by popular young actor Fumiya Takahashi, is set to launch at the end of October, showcasing the involvement of notable talent in the genre [6][8]. - The short drama "Today is Also a Deadly Day," featuring popular actors, has achieved over 1.8 billion views within a year of its release, highlighting the potential reach and impact of such productions [6]. - Fuji TV plans to launch a dedicated short drama platform, "FOD SHORT," in July 2025, indicating traditional media's commitment to this growing format [6].