小红书搅动投资圈

Core Insights - The article discusses the emergence of Xiaohongshu Venture Capital in Shenzhen's investment scene, highlighting its rapid investment capabilities and unique approach to deal-making [1][3][5]. Investment Strategy - Xiaohongshu Venture Capital has invested in nearly 10 startups within six months, showcasing a preference for quick decision-making and minimal due diligence [5][9]. - The team can complete investments within 24 hours, often bypassing traditional due diligence processes, which has led to a competitive environment among seasoned investors [3][5]. - Xiaohongshu is willing to increase valuations by 20%-30% to secure exclusive investment opportunities, with investments typically ranging from several million to over 10 million USD [5][10]. Market Position - The valuation of Xiaohongshu surged by 19% in just three months, reaching 31 billion USD, indicating a shift in investor perception from a mere traffic platform to a platform giant with a complete business ecosystem [9][10]. - The company aims to build an ecosystem rather than focusing solely on short-term financial returns, as evidenced by its active investment strategy [8][10]. User Engagement - As of August 2025, Xiaohongshu's monthly active users exceeded 350 million, with an average daily usage time of over 74 minutes, reflecting strong user engagement [11]. Strategic Acquisitions - Xiaohongshu's acquisition of Guangdong Oriental Electronic Payment Co., Ltd. for 100% ownership is seen as a strategic move to complete its commercial ecosystem by obtaining a payment license, reducing reliance on third-party payment platforms [10].