日经中文网·2025-11-26 02:47Core Viewpoint - The Japanese market is unique for luxury 7-seater electric vehicles (EVs), with companies like Zhejiang Geely's Zeekr 009 and Kia's PV5 planning to enter this space by 2026, highlighting the competitive landscape for EVs in Japan [2][4][11]. Group 1: Market Entry and Strategy - Folofly, a Japanese company, will start selling Geely's Zeekr brand vehicles in Japan from 2026, focusing on the 6-7 seat flagship MPV Zeekr 009 [4]. - Geely, the second-largest car manufacturer in China, aims to leverage its high-performance and safety-focused EV brand, Zeekr, to capture market share in Japan [4][5]. - Kia plans to launch its mid-sized EV, the PV5, in Japan in spring 2026, collaborating with local firms to establish a sales and service network [7]. Group 2: Market Characteristics and Consumer Behavior - The Japanese EV market has a low penetration rate, with consumers being particularly discerning, which presents both challenges and opportunities for foreign brands [2][11]. - The pricing for the Zeekr 009 starts at 13 million yen (approximately 600,000 RMB), indicating a premium positioning aimed at environmentally conscious corporate clients [5]. - Kia's PV5 will have a starting price of 5.89 million yen (approximately 270,000 RMB) for the cargo version and 6.79 million yen (approximately 310,000 RMB) for the passenger version, catering to diverse consumer needs [7]. Group 3: Competitive Landscape - The global new car sales rankings show that South Korean and Chinese companies are gaining significant market share, with BYD and Geely among the top ten manufacturers [10]. - The competition in Japan is intensifying, with local automakers like Suzuki and Honda also launching new EV models, indicating a robust EV market landscape [11].