Core Viewpoint - The recent controversy involving entrepreneur Luo Yonghao and the restaurant brand Xibei has reignited discussions about the pre-made food industry and its implications for consumer rights and brand reputation [1][4]. Group 1: Controversy Overview - Luo Yonghao criticized Xibei for serving pre-made dishes at high prices, leading to a public backlash and a significant drop in customer traffic and revenue for Xibei [5]. - Xibei's founder, Jia Guolong, expressed feelings of being unfairly targeted and announced plans to sue Luo Yonghao for defamation [5]. - The marketing consulting firm Huayi Huayi, which has worked with Xibei for a decade, became involved in the dispute, with its founder Huashan defending Xibei and labeling Luo as a "network black mouth" [5][6]. Group 2: Financial Impact - Following the controversy, Xibei experienced a drastic decline in customer traffic, with daily revenue dropping by approximately 1 million yuan on September 10 and 11, and an estimated decrease of 2 to 3 million yuan on September 12 [5]. - The long-term partnership between Xibei and Huayi Huayi has been financially significant, with over 60 million yuan in consulting fees paid over ten years, averaging over 6 million yuan annually [6]. Group 3: Industry Context - The incident highlights the growing scrutiny of the pre-made food sector in China, as consumer awareness and demand for transparency increase [5]. - The controversy reflects broader challenges within the restaurant industry regarding quality perception and consumer rights, particularly in the context of rising operational costs and competitive pressures [5][6].
华与华创始人称西贝被算计,罗永浩要求下午六点前公开道歉
21世纪经济报道·2025-11-26 06:57