罗永浩又怒了：必须公开道歉！

Core Viewpoint - The article discusses a public dispute between Luo Yonghao and Hua Shan, the founder of Hua Yu Hua, regarding comments made about the restaurant chain Xibei. Luo demands a public apology from Hua for his remarks, threatening to reveal recordings if not addressed [1][4]. Group 1: Incident Overview - Luo Yonghao criticized Hua Shan for his comments on Xibei, claiming that Hua's statements misrepresented the situation and demanded clarity on who was misleading whom [1]. - Luo stated that if Hua did not publicly apologize by a specified deadline, the reputation of Hua Yu Hua in the market public relations industry would suffer significantly [4]. - The incident escalated with Luo's remarks about the challenges faced by Chinese entrepreneurs and the need for marketing education to avoid being misled [4]. Group 2: Background on Hua Yu Hua - Hua Yu Hua, co-founded by Hua Shan in 2002, is a marketing consulting firm known for its strategic consulting, product development, and advertising services [9]. - The firm has worked with various well-known brands, including Haidilao and other food and beverage companies, showcasing its influence in the marketing sector [9]. - Hua Yu Hua has been a consultant for Xibei since 2013, reportedly earning over 60 million yuan in consulting fees during their decade-long partnership [13]. Group 3: Xibei's Recent Developments - Xibei has been in the news for its recent adjustments, including a price reduction of 5% to 20% on several menu items and a return to pre-crisis customer traffic levels in core locations [13]. - The company also announced a 500 yuan subsidy for frontline employees, indicating a focus on employee welfare amidst the ongoing public relations challenges [13].