罗永浩：华杉必须公开道歉

Core Viewpoint - The ongoing dispute between Luo Yonghao and Hua Shan highlights tensions in the marketing and public relations industry in China, particularly regarding the reputation and branding of the restaurant chain Xibei [1][2]. Group 1: Incident Background - Hua Shan, founder of Hua Yu Hua marketing consulting, commented on the Xibei incident, stating that Xibei is the pinnacle of the Chinese restaurant industry and emphasizing its commitment to integrity and quality [2]. - Luo Yonghao responded to Hua Shan's comments, questioning the implications of his statements and threatening to release recordings if clarity was not provided [2][3]. Group 2: Company Relationships - Hua Yu Hua has been a brand consultant for Xibei since 2013, contributing to various marketing strategies, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [3]. - The marketing strategies developed by Hua Yu Hua have significantly influenced Xibei's brand identity and customer engagement [3].