最高总价超3亿元，深圳楼市“顶豪”登场！

Core Viewpoint - The luxury real estate market in Shenzhen is experiencing a resurgence with several high-end projects launching, potentially boosting market activity [1][4]. Group 1: Project Launches and Pricing - The recent launch of the Houhai Dongxi Garden project includes 348 residential units with an average pre-sale price of approximately 168,000 yuan per square meter, with one unit priced at over 35 million yuan per square meter, totaling more than 370 million yuan [3]. - The land for this project was auctioned at a starting price of 12.65 billion yuan, with the final bid reaching 18.512 billion yuan, indicating a significant premium of about 46.32% [4]. Group 2: Market Trends and Dynamics - The luxury market is seeing a shift in focus from price discrepancies between new and second-hand homes to the quality and uniqueness of the products offered [4]. - High-end properties are expected to maintain strong demand due to their perceived value among high-net-worth individuals, particularly in prime locations [4]. - The luxury market is characterized by a clear division between high-end properties, which are resilient in price, and ordinary residential properties, which are subject to greater price fluctuations [7]. Group 3: Broader Market Insights - Recent data indicates that the luxury market in major cities like Shanghai and Guangzhou is thriving, with record sales and significant year-on-year increases in high-value transactions [6]. - The overall real estate market is experiencing structural price increases in new homes, particularly in core cities, although the second-hand market is seeing a decline [8].