“确实，现在卖房要趁早”

Core Viewpoint - The article emphasizes the current state of the Shanghai real estate market, suggesting that homeowners should consider selling their properties sooner rather than later due to the ongoing market downturn and the challenges faced in selling homes [6][14]. Market Conditions - The real estate market has been struggling for two years, but the current situation is fundamentally different; simple price reductions are no longer sufficient to stimulate buyer interest [7]. - In a specific residential community, only 33 units have been sold this year compared to 68 and 72 in the previous two years, indicating a significant drop in transaction volume [8]. - Potential buyers are now more inclined to wait for further price drops, leading to a situation where even reduced prices do not guarantee sales [8]. Buyer Behavior - Current buyers are often those who are mentally prepared for further price declines, primarily driven by genuine needs rather than speculative motives [9]. - There is a notable increase in transactions for properties priced below 2 million, particularly among lower-income workers who can now afford to buy in central Shanghai [9]. Seller Challenges - Homeowners are increasingly becoming a disadvantaged group in the market, with many properties going unnoticed despite being listed for sale [10]. - The oversupply of homes has led to a situation where sellers must offer competitive pricing and high commissions to attract buyers [11]. Real Estate Agents' Perspective - Real estate agents are experiencing significant anxiety due to a lack of transactions, with many having not closed any deals throughout the year [12]. - Agents are reportedly pressuring homeowners to lower prices to facilitate sales, reflecting a broader trend of heightened market anxiety [12]. Recommendations for Homeowners - Homeowners are advised to sell their properties as early as possible, as the current market dynamics favor buyers and agents, making it a zero-sum game [14]. - Key preparations for homeowners include maintaining a positive mindset, understanding the competitive landscape within their neighborhoods, and selecting capable real estate agents [15][16].