深耕养老金融新赛道中信银行“幸福+”品牌全面升级
新浪财经·2025-11-26 11:07

Core Viewpoint - The aging population in China is a significant issue that necessitates the development of pension finance as part of the national strategy and the mission of financial institutions to enhance the quality of life [2] Group 1: Development of Pension Finance - The "Happiness+" pension finance service system has been upgraded to better meet customer needs, focusing on a comprehensive pension security system that covers the entire life cycle [2][3] - Since 2009, the company has progressively developed its pension finance services, launching the first dedicated debit card for seniors and establishing strategic partnerships with relevant organizations [3] - The company has introduced innovative financial planning methodologies and hosted forums to promote knowledge sharing and industry standards [3][7] Group 2: Addressing New Retirement Needs - The new generation of retirees has a dual demand for stable wealth growth and effective inheritance, indicating a gap in market services [5] - The company has launched the "Happiness+ Pension Ledger 3.0 Enjoyment Version" to help older clients manage their pension assets and daily expenses effectively [5] Group 3: Research and Education Initiatives - The company has upgraded its educational materials in collaboration with the China Aging Association, focusing on core needs such as pension security and quality of life for seniors [7] - A series of publications, including a novel-style pension planning guide, aims to enhance financial literacy among older adults [7] Group 4: Professional Service Team Development - The company has trained over 2,000 pension financial planners in collaboration with Tsinghua University, establishing standardized service processes to address financial and health risks for clients [10] - The "Social Security+" and "Health Insurance+" plans are designed to provide stable cash flow and health protection, ensuring clients can manage their finances and health needs effectively [10] Group 5: Future Outlook - The company aims to deepen its pension finance service system, contributing to the sustainable development of China's pension industry and enhancing the quality of life for the aging population [10]