文旅项目如何穿越周期，操盘手们带来一手经验

Core Insights - The article discusses the transformation and evolution of the cultural tourism industry in China, emphasizing the importance of emotional resonance and community engagement in creating sustainable tourism projects [3][4][5][6]. Group 1: Revitalization of Ancient Towns - The article highlights the successful revitalization of ancient towns like Wuzhen and Huangling, where projects focus on deep cultural roots and emotional connections rather than superficial attractions [4][5]. - Wuzhen's annual drama festival achieved over 1 billion online views, showcasing the added value of cultural events [4]. - Huangling transformed from a dilapidated village into a top tourist destination, attracting over 3 million visitors last year by creating a "shaiqiu" (sun-drying) cultural ecosystem [5]. Group 2: Blurring Boundaries in Tourism - The article notes a shift in tourism from traditional sightseeing to immersive experiences, with places like Anaya and Tao Xichuan redefining space value by integrating social, artistic, and commercial elements [6][7]. - Anaya has become a spiritual home for urban dwellers, generating an operational income of over 3 billion yuan and welcoming 4.8 million visitors annually [9]. - Tao Xichuan's transformation from a derelict factory to a vibrant cultural hub has created over 120,000 jobs and attracted thousands of artisans [10]. Group 3: Industry Challenges and Opportunities - The article addresses the increasing homogenization in the cultural tourism sector, with operators recognizing the need for differentiation and innovation to meet diverse consumer demands [14][16]. - Operators like Wu Guoping emphasize the importance of emotional engagement and brand building as key strategies for navigating industry challenges [16]. - The shift in consumer behavior towards valuing emotional resonance over mere sightseeing is highlighted, indicating a need for tourism offerings to evolve accordingly [14][16].