6点已过，华杉未道歉，罗永浩也未公布录音

Core Viewpoint - The ongoing conflict between Luo Yonghao and Hua Shan highlights the challenges and controversies within the marketing consulting industry in China, particularly regarding the reputation and practices of Hua Yu Hua [2][3][4]. Group 1: Conflict Background - Luo Yonghao issued a "final ultimatum" to Hua Shan, demanding a public apology by 6 PM, or he would release recorded conversations [3][4]. - The dispute originated from Hua Shan's comments about the restaurant chain Xibei, which Luo Yonghao challenged, questioning the implications of Hua's statements [4][5]. - This conflict is not isolated; it follows a previous confrontation in September, where Luo criticized Hua Yu Hua's handling of public relations for Xibei amid controversies [5]. Group 2: Hua Yu Hua's Business Model - Hua Yu Hua, founded in 2002, has established itself as a leading marketing consulting firm, particularly in the restaurant industry, with clients including Xibei, Haidilao, and others [7][9]. - The firm charges significantly high fees for its services, with reported consulting fees exceeding 60 million yuan from Xibei alone over ten years [5][9]. - Hua Yu Hua's approach focuses on long-term partnerships, emphasizing that the value of their services increases over time [9]. Group 3: Controversies and Regulatory Issues - Hua Yu Hua has faced multiple controversies and regulatory penalties, including a fine for misleading advertising in 2021 and another for content deemed damaging to national dignity in 2017 [11]. - Despite its high-profile successes, the firm has been criticized for its marketing strategies and the high costs associated with its services [6][9].