这一次，华与华老板没有向罗永浩服软

Core Viewpoint - The article discusses the ongoing public relations conflict involving Xibei, a prominent Chinese restaurant chain, and its marketing consultant, Huayi Huayi, highlighting the complexities of brand management and public perception in the restaurant industry [1][43]. Group 1: Conflict Overview - Huayi Huayi's founder, Hua Shan, publicly defended Xibei, claiming it is the "ceiling of the Chinese restaurant industry" and suggesting it has been unfairly targeted online [1][3]. - This statement sparked a response from entrepreneur Luo Yonghao, who demanded an apology from Hua Shan and threatened to release recordings if not addressed [4][20]. - The conflict is not new, as Luo previously criticized Xibei for high-priced pre-made dishes, leading to a heated exchange with Hua Shan [6][9]. Group 2: Marketing and Financial Performance - Xibei has invested over 600 million yuan in consulting fees to Huayi Huayi over the past decade, which has contributed to its growth from 1.6 billion yuan in revenue in 2013 to 6.2 billion yuan in 2019 [23][26]. - Despite past successes, Huayi Huayi faces criticism for its marketing strategies and design choices, which have been labeled as aesthetically poor and legally questionable [28][33]. - The associated company, Duku Culture, has seen a decline in revenue since its IPO, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [37][39]. Group 3: Public Perception and Controversies - The article highlights the mixed public reactions to Hua Shan's statements, with some supporting him while others criticize his approach as detrimental to Xibei [15][20]. - Huayi Huayi's marketing philosophy, which combines traditional culture with branding, has garnered both acclaim and backlash, reflecting the dual nature of its impact on clients [24][43]. - The ongoing controversies surrounding Huayi Huayi's practices raise questions about the role of marketing firms in managing brand crises and public relations [43][44].