连获“抖音精选”,这档投资长视频只说专业!
券商中国·2025-11-26 13:31

Core Viewpoint - The video series "行行有说道" produced by 中泰资管 focuses on professional investment knowledge, aiming to enhance investors' understanding of various industries through in-depth analysis and industry insights [2][3]. Summary by Sections Video Content and Approach - "行行有说道" is distinct from traditional investment education content, as it emphasizes the investment itself, featuring videos longer than 10 minutes that dissect industry development and business models [2]. - Since its launch in August last year, the series has released over ten videos, accumulating over 2 million views across platforms [2]. - The series received the "2025公益投教案例君鼎奖" at the 2025 China Securities Asset Management Jun Ding Award, highlighting its impact in the investment education space [2]. Target Audience and Educational Goals - The initiative addresses the gap in accessible industry knowledge for ordinary investors, who often find professional reports tailored for institutional investors [3]. - The goal is to elevate investors' cognitive abilities and decision-making through industry-specific educational videos [3][4]. Challenges and Support - Creating industry-focused educational videos poses challenges, including the need for detailed content that varies significantly across different sectors [3]. - The research team at 中泰资管 plays a crucial role in content creation, ensuring that videos are tailored to industry characteristics [3]. Professional Content Recognition - The rise of short videos in 2024 has led many fund companies to explore this medium, but 中泰资管 aims to produce high-quality, professional content that stands the test of time [5]. - The series has gained unexpected recognition, with videos being featured in "抖音精选," leading to significant increases in viewership [5][6]. User Engagement and Feedback - Feedback from viewers indicates a strong interest in professional content, with many expressing appreciation for the depth and quality of the videos [8][10]. - The series has also received constructive suggestions from viewers, demonstrating a community engaged in the learning process [10]. Commitment to Quality - 中泰资管 prioritizes content quality over quantity, often revising scripts multiple times to ensure high standards [12]. - The company believes that providing valuable content is essential for retaining viewer attention and trust [12]. Future Directions - The company remains committed to enhancing investor cognition without the influence of sales perspectives, focusing on factual analysis and industry insights [13]. - Upcoming features from platforms like 抖音, such as AI tools for content consumption, align with 中泰资管's mission to facilitate knowledge acquisition for investors [13].