奕境登顶华为乾崑最强境，东风与华为百亿投入重构高端家庭出行生态

Core Viewpoint - The collaboration between Dongfeng and Huawei has led to the launch of the new electric vehicle brand "Yijing," which aims to redefine family-oriented smart mobility in the competitive EV market, leveraging both companies' strengths and insights into user needs [3][5][17]. Group 1: New Brand Launch and Market Positioning - The Yijing brand was launched at a招商大会 (investment promotion conference) attended by hundreds of top dealers from across the country, indicating strong interest and commitment from the market [1][3]. - Yijing is positioned as a high-end family-oriented electric vehicle, focusing on "smart mobility for all family scenarios," which reflects a shift in consumer demand from mere functionality to comprehensive value experiences [10][13]. Group 2: Innovative Collaboration Model - The partnership between Dongfeng and Huawei is characterized by a new collaborative model that integrates resources, teams, and processes, marking a significant upgrade in the automotive industry collaboration paradigm [4][8]. - This model is built on over a decade of cooperation, identifying a fundamental shift in user needs towards safety, intelligence, and personalized experiences in family mobility [5][7]. Group 3: Technological and Market Advantages - Yijing leverages Huawei's advanced technology and Dongfeng's deep understanding of over 60 million family users, creating a unique competitive edge in the high-end family EV market [7][13]. - The brand emphasizes safety and smart features, including the latest Huawei technology for active safety and a comprehensive digital experience, aiming to create a "mobile castle" for families [10][11]. Group 4: Long-term Business Model - Yijing's business model is based on long-termism, focusing on channel innovation and partner collaboration to ensure high-value returns for investors [14][17]. - The brand's strategy includes a top-level design for channel development and a commitment to shared growth with partners, which has garnered broad recognition from dealers [15][17]. Group 5: Future Outlook - With the first model set to launch in 2026, Yijing is positioned to become a benchmark in the high-end family EV market, driven by its differentiated positioning and the combined strengths of Dongfeng and Huawei [17].