江西万载：小小香水瓶“飘香”海外

Core Insights - The article highlights the significant growth and international expansion of Jiangxi Tiya Hardware Co., Ltd., which has become a key supplier in the Middle Eastern perfume bottle market, with over 70% of its revenue coming from overseas markets in 2024, and an export value exceeding $60 million, marking a 200% year-on-year increase [2][3]. Group 1: Company Development - The company was established in 2021 in Wanzai County, Jiangxi, and has rapidly developed into an important player in the perfume bottle market, exporting to countries such as Dubai, Iran, and Israel [2]. - A pivotal moment for the company occurred in 2013 when the chairman identified a strong demand for high-quality perfume bottles in the Dubai market, leading to a strategic shift towards the production of perfume and essential oil bottles [3]. Group 2: Innovation and Market Strategy - The company invests 10 million yuan annually in design and research and development, launching over 300 new products each year, which has helped it transition from imitation to trendsetting in the market [3]. - Tiya Hardware has established a regular market research mechanism, sending teams to Dubai to ensure product designs meet local market demands, focusing on details such as bottle shape, color combinations, and material selection [3]. Group 3: Cultural Integration - The product line incorporates traditional Chinese cultural elements, such as plum, orchid, bamboo, chrysanthemum, and dragon patterns, which resonate with overseas consumers and enhance the appeal of Chinese culture through everyday items [4]. - The company's approach demonstrates how continuous innovation and cultural empowerment can help a regional Chinese manufacturer secure a competitive position in the global market [4].