Core Viewpoint - The article discusses the decline of the agritourism industry in China, highlighting a significant drop in the number of operational agritourism businesses and a shift in consumer preferences towards higher quality experiences and services [1][11]. Group 1: Decline of Agritourism - From 2019 to the present, the number of operational agritourism businesses has decreased by 30%, with over 100,000 small agritourism enterprises having closed down, and this trend is expected to continue [1][11]. - Consumers have expressed dissatisfaction with the pricing and quality of services at agritourism locations, leading to a loss of reputation for the industry [5][12]. Group 2: Consumer Behavior and Market Shift - The agritourism model, once popular for its rustic charm and connection to nature, has faced criticism for inflated prices and poor service quality, pushing consumers towards alternatives that offer better experiences [5][15]. - New dining concepts, such as "local flavor" restaurants, are gaining popularity, with the local restaurant industry in Changsha generating approximately 56 billion yuan in annual revenue [13][15]. Group 3: Transformation of Agritourism - Agritourism is undergoing a transformation, with many businesses evolving into rural homestays, weekend getaways, and camping experiences, focusing on providing more refined and immersive experiences rather than traditional rural life [18][19].
倒闭10万家,风靡全国的农家乐,为何没人去了?背后原因很现实
商业洞察·2025-11-27 09:26