下一个“万亿级”消费市场出现了

Core Viewpoint - The article discusses the implementation plan by six government departments to enhance the adaptability of supply and demand in consumer goods, aiming to foster three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, with a focus on elderly products, smart connected vehicles, and consumer electronics [3][4]. Group 1: Elderly Products Market - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 7.3%, highlighting its significance in the silver economy [3][4]. - The plan emphasizes the need to optimize the supply of elderly-friendly products, including the development of elderly care robots, multifunctional nursing beds, and health monitoring devices [4][5]. Group 2: Nutritional Products for the Elderly - The market for nutritional products tailored for the elderly is currently disorganized due to the lack of specific standards, with companies like Yili Group noting that some products marketed for the elderly do not meet their physiological needs [5]. - A national standard for elderly nutritional supplements has recently been proposed, marking a significant step towards addressing the needs of individuals aged 60 and above [5]. Group 3: Leisure and Entertainment Needs - There is a substantial market potential in the leisure and entertainment needs of the elderly, with data indicating that affluent elderly individuals in first-tier cities prioritize health, services, and travel, while those in lower-tier cities have a more relaxed lifestyle [5].