蜜雪冰城推出5元早餐?仅在杭州、南宁等城市试点
Core Insights - The company is testing a breakfast initiative in select cities, including Dalian, Xi'an, Nanning, and Hangzhou, with products priced at 5 yuan each [3]. Group 1: Breakfast Initiative - The breakfast plan includes products such as breakfast coconut milk, five red milk, five black milk, and corn milk [3]. - The company is also offering a variety of breakfast options on its corporate WeChat, including soy milk, fried dough sticks, tofu pudding, corn, sweet potato, millet porridge, milk, coffee, and sandwiches [3]. - A survey related to breakfast preferences includes 12 options covering gender, age, occupation, province, preferred breakfast types, and spending on breakfast [3].