TikTok日本月活用户达4200万，3年翻倍增长

Group 1 - TikTok launched its e-commerce feature "TikTok Shop" in Japan in June, and within four months, the total transaction volume increased by 20 times [5] - As of November 27, TikTok's monthly active users (MAU) in Japan exceeded 42 million, doubling from 21.2 million in November 2022, with global users surpassing 1 billion [2] - Over 480,000 businesses are advertising on TikTok in Japan, and the platform provides marketing support services, including AI-based video production tools [4] Group 2 - TikTok is positioned at the center of three growth trends: AI, short videos, and omnichannel strategies, according to Arjun Sarwal, General Manager of TikTok for Business Japan [4]