【联合发布】2025年10月价格/优惠指数走势报告

Core Insights - The overall market price index for October 2025 shows a decline of 5.32, with an average transaction price of 150,100 [4] - The car market continues to experience price reductions, with sedans down by 5.64%, SUVs by 0.23%, and MPVs by 3.03% [4][5] - The overall discount index for the market decreased by 0.78, with an average discount of 26,500 [4] Group 1: Overall Market Trends - The overall market transaction price decreased by 4,187 yuan from the previous month, a 2.71% decline [4] - The sedan market transaction price fell by 7,014 yuan, a 5.64% decrease [5] - The average discount in the sedan market decreased by 670 yuan, a 2.37% reduction [6] Group 2: Segment Analysis - In the SUV market, the transaction price decreased by 407 yuan, a 0.23% decline, while the average discount decreased by 118 yuan [7][9] - The MPV market saw a transaction price drop of 8,502 yuan, a 3.03% decline, with discounts reducing by 3,021 yuan [8][9] - The top-selling MPV model surpassed GL8, indicating a shift in market leadership [8] Group 3: New Energy Vehicle Market - The overall price index for the new energy vehicle market decreased by 6.66, with an average transaction price of 152,100 [9] - The new energy sedan market transaction price fell by 7,930 yuan, a 7.35% decline, with discounts decreasing by 410 yuan [12] - The new energy SUV market saw a price increase of 3,882 yuan, a 2.02% rise, while discounts increased by 396 yuan [10][12] Group 4: Price and Discount Trends - The average discount in the new energy market decreased by 147 yuan, a 1.48% reduction [9] - The MPV segment in the new energy market experienced a significant discount reduction of 3,374 yuan, a 20.18% decline [15] - The market for new energy MPVs remains strong, with over 50% of sales in the 300,000 to 400,000 yuan price range [12]