3天票房破6亿！《疯狂动物城2》联名盲盒溢价4.8倍、“痛金”刷新联名价格上限

Core Insights - The release of "Zootopia 2" has led to a significant surge in box office revenue, surpassing 600 million yuan within three days, showcasing the film's strong market appeal and consumer interest [1][3] - The film's success has triggered a buying frenzy for related merchandise, with prices for collaborative blind boxes soaring up to 4.8 times their original price, indicating the powerful "carrying" ability of the IP [1][6] Box Office Performance - "Zootopia 2" achieved a record-breaking single-day box office of 228 million yuan, making it the highest-grossing day for an imported animated film in Chinese history [1][5] - As of the report, the cumulative box office reached 620 million yuan, reflecting strong audience turnout and engagement [1] Merchandise Sales - The release has driven consumers to e-commerce platforms, leading to a spike in searches for related products, with a 60% increase in keyword searches on the day of release [6] - Notable merchandise includes blind boxes from Pop Mart, with prices for certain items increasing from 69 yuan to 399 yuan, representing a maximum premium of 4.8 times [6] - The average transaction price for Pop Mart's "Continuation Series" blind boxes rose from 516 yuan to 604 yuan within a month [6] Collaborative Products - High-end collaborations include Chow Tai Fook's "Pain Gold" series, with products priced as high as 3,280 yuan, setting new price records for merchandise related to "Zootopia" [7] - The film's promotional strategy included interactive elements at cinemas, enhancing the audience's experience and connection to the IP [7] Industry Insights - Industry expert Zhang Shule noted that the success of merchandise sales alongside the film's release marks a significant achievement for China's animation and merchandise sector, aligning with practices seen in Western markets [7]