六大行集体“下架”5年期大额存单？部分银行2022年后就已鲜少发售

Core Viewpoint - The recent absence of 5-year large denomination certificates of deposit (CDs) from major state-owned banks reflects a broader trend in the banking sector towards managing liabilities in a low-interest-rate environment [1][9]. Summary by Sections Product Availability - Major banks including Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, and others have not offered 5-year large denomination CDs for some time, with some banks ceasing to offer them several years ago [2][6][8]. - Bank of China has issued at least 37 series of personal large denomination CDs from 2016 to 2025, with 5-year products available only to specific clients since 2023 [2]. Market Trends - The overall trend of discontinuing long-term large denomination CDs is a response to the narrowing net interest margins faced by banks, which have seen a decrease of 11 basis points year-on-year, stabilizing at 1.42% as of the end of Q3 this year [9]. - Banks are adopting more refined strategies for liability management, including shortening deposit terms and offering differentiated deposit strategies targeting specific customer segments, particularly the elderly [9][10]. Customer Targeting - The strategy of offering higher interest rates and lower minimum deposit thresholds for elderly customers has become increasingly common, especially among smaller banks [9][10]. - This approach not only optimizes the liability structure but also helps in building a core customer base, enhancing brand trust through tailored services [10].