53个国家级景区、年接游客近7000万,六安何以撬动千亿级文旅产业
第一财经·2025-11-29 07:06

Core Viewpoint - The article highlights the development of diverse cultural and tourism experiences in Lu'an, Anhui, particularly focusing on red tourism and the integration of tea culture with tourism, aiming to create a comprehensive tourism demonstration area [4][7][15]. Group 1: Red Tourism Development - Dawan Village in Lu'an has transformed into a red tourism study site, with per capita disposable income reaching 21,538 yuan in 2024, showcasing significant improvements in living conditions post-poverty alleviation [5][6]. - The village is developing immersive study routes to connect various historical sites, aiming to establish a "Red Culture Inheritance Experience Base" [6][15]. - The village has 68 hospitality businesses, generating an average annual revenue exceeding 20 million yuan, indicating a successful model of using homestays to boost local income [6][7]. Group 2: Tea Culture Integration - The Xicha Valley theme park, known for its beautiful tea gardens, attracts around 450,000 visitors annually, with tea-related educational programs gaining popularity among tourists [7][8]. - The tea study courses cover knowledge about Lu'an Guapian tea, including picking and processing, and have attracted nearly 10,000 visitors, particularly students [8][9]. - A café named "Mocha Tea," utilizing Lu'an Guapian tea in its products, has seen significant success, selling an average of 1,500 drinks daily during peak periods [8][9]. Group 3: New Tourism Experiences - The Lu'an Xicha Valley has recently opened a boat dock, receiving approximately 1,500 visitors daily, significantly increasing from regular numbers, with a ticket price of 69 yuan per person [10][11]. - A helicopter tour service has been launched, with popular routes attracting around 33,000 visitors since its opening in November 2023, indicating a growing interest in aerial tourism [11][12]. - The overall tourism market in Lu'an has shown robust growth, with 2024 visitor numbers reaching 68.7 million and total tourism expenditure hitting 52.2 billion yuan, reflecting a year-on-year increase of 21% [14][15]. Group 4: Future Development Strategies - Lu'an aims to become a nationally recognized red and green integrated tourism and wellness base, targeting a 10% annual increase in visitor numbers and a 12% increase in revenue during the 14th Five-Year Plan period [15][17]. - The city is focusing on creating a comprehensive tourism model by connecting various tourism points and enhancing operational innovation to meet diverse tourism demands [15][17]. - Collaborative efforts with the Yangtze River Delta region are expected to enhance resource flow and optimize the red tourism content in Lu'an [17].