Core Viewpoint - The rapid expansion of "flash warehouses" in China has led to a saturated market, with many operators struggling to maintain profitability and facing high turnover rates [4][10][11]. Group 1: Market Dynamics - Flash warehouses emerged to meet consumer demand for ultra-fast delivery, with major platforms like Meituan and Alibaba rapidly increasing their numbers [4][10]. - Meituan reported over 50,000 flash warehouses by Q2 2023, up from 30,000 in October 2022, indicating a growth rate of nearly 2,500 new warehouses per month [10]. - The average gross margin for flash warehouses has plummeted to around 10%, significantly lower than previous years, making profitability increasingly difficult [12]. Group 2: Operational Challenges - Many flash warehouse operators are caught in a "order-chasing" cycle, relying on low-priced fast-moving consumer goods to attract customers, which leads to losses [11][12]. - The operational model often results in a high turnover of warehouse owners, with some locations changing hands multiple times within a year due to unsustainable business practices [5][9]. - A significant number of flash warehouses are unable to achieve the necessary sales volume to remain viable, with many closing within months of opening [9][19]. Group 3: Future Outlook - Despite the challenges, the market for flash warehouses is projected to grow, with Meituan aiming for over 100,000 warehouses by 2027 and a market size of 200 billion yuan [15]. - The recent surge in instant retail sales during events like the "Double 11" shopping festival, which saw a 138.4% year-on-year increase, provides some optimism for operators [15][16]. - Operators are exploring smaller warehouse models to reduce costs and improve profitability, indicating a shift in strategy within the industry [17][18].
毛利不到10%,1.5折转让,闪电仓迎来半年生死线
凤凰网财经·2025-11-29 12:09