“变局与坚守”：如何打造大财富管理长期价值？

Core Views - The article emphasizes the importance of building a strong financial nation and the new historical mission for the wealth management industry, as outlined in the "14th Five-Year Plan" [1] Group 1: Wealth Management Industry Dynamics - Wealth management serves as a crucial link between the funding and asset sides, playing a vital role in providing financial services to the real economy and achieving inclusive finance [2] - The rapid growth of household wealth in China is accompanied by a significant internal structural adjustment, notably the trend of "deposit migration" from traditional bank savings to wealth management products, funds, and capital markets [4] - The current phase of deposit migration is seen as a necessary outcome of optimizing asset allocation in a low-interest-rate environment, with the trend expected to continue as market activity increases [5] Group 2: Factors Driving Deposit Migration - The fundamental change in the interest rate environment is identified as the core driver of the deposit migration trend, with current bank deposit rates significantly lower than those from 2019 to 2021 [6] - The total amount of deposits in China is approximately 1.5 times the total market capitalization of A-shares, indicating substantial potential for capital market inflows [6] Group 3: Balancing Client Expectations - Clients often express a desire for both high returns and low volatility, creating a mismatch with financial realities, which poses challenges for asset management institutions [7] - Solutions to this challenge include setting reasonable expectations and optimizing strategies, such as designing appropriate product structures to smooth short-term volatility [7] Group 4: Investor Education and Engagement - The concept of "investor companionship" is gaining traction, focusing on helping clients understand products and manage risks effectively, especially during market fluctuations [9] - Continuous and detailed investor engagement is crucial for smoothing client emotions and achieving long-term value [9] Group 5: Future Competitiveness in Wealth Management - The competition in the wealth management industry is shifting from scale expansion to a deep competition in core capabilities, including global asset allocation, digital operations, and professional talent [10] - Asset management institutions are encouraged to enhance their strategies and products to meet the growing demand for cross-border investments [10] Group 6: Long-term Value Creation - Key directions for the future include establishing a client-centered investment management system, improving service quality, and leveraging technology for business development [11] - The industry is entering a new growth era, where focusing on service, professional capabilities, and genuine client engagement will be essential for navigating challenges and creating long-term value [11]