百亿利润没了,外卖大战的残酷账本
吴晓波频道·2025-11-30 00:21

Core Insights - The article discusses the intense competition in the food delivery market among Meituan, Alibaba, and JD, revealing significant financial losses and market share dynamics as a result of aggressive subsidy strategies [2][3][5][7][9]. Market Share and Financial Performance - Meituan leads the market with a daily order volume of 71 million, capturing 50% of the market share, followed by Alibaba at 42% and JD at 8% [2][9]. - Meituan reported a loss of 14.1 billion RMB in its core local business, a stark contrast to a profit of 14.5 billion RMB in the same period last year, contributing to an overall loss of 16 billion RMB for the quarter [3][9]. - JD's new business segment, which includes food delivery, incurred a loss of 15.7 billion RMB in Q3, totaling 31.8 billion RMB in losses over nine months [5][6]. - Alibaba's operating profit related to the food delivery battle fell to 5.37 billion RMB, down 85% year-on-year, with a net profit of 20.61 billion RMB, a 53% decline [7][9]. User Engagement and Growth - Despite financial losses, user engagement has increased significantly, with Meituan's active user base surpassing 800 million and JD's reaching over 700 million [9]. - The competition has led to a surge in active users for all platforms, with Meituan's daily active users growing over 20% year-on-year [9][34]. Competitive Strategies and Market Dynamics - The article highlights the shift from a subsidy war to a focus on operational efficiency as companies adapt to market pressures and regulatory scrutiny [23][49]. - Meituan's CEO emphasized the company's commitment to maintaining its market position and creating long-term value through strategic investments [19][51]. - The competition has also led to a blurring of business boundaries among the three platforms, increasing user overlap and engagement [34]. Impact on Delivery Workforce - The number of active delivery riders has surged, with a 140% increase in monthly active riders by July, reflecting the growing demand for delivery services [37][41]. - The profile of delivery riders is evolving, with more young and female workers entering the field, indicating a shift in the labor market dynamics [41][42]. Conclusion - The article concludes that the ongoing competition in the food delivery sector is reshaping the market landscape, with significant implications for business models and consumer behavior, ultimately paving the way for a new era in local commerce [52].