泄露代码显示,OpenAI要往ChatGPT里插广告了
机器之心·2025-11-30 03:19

Core Viewpoint - OpenAI is preparing to introduce advertising features in ChatGPT, which could significantly alter its revenue model and user experience [1][4]. Group 1: Advertising Features - Code analysis from the ChatGPT Android app indicates that OpenAI is testing various advertising formats, including sponsored placements and carousel ads [3]. - Ads are likely to appear in contexts where users show purchasing intent, similar to traditional search ads, enhancing the relevance of advertisements [3][7]. - This move could provide OpenAI with a new revenue stream, potentially improving its financial situation without raising barriers for free users [7]. Group 2: Financial Context - OpenAI currently relies on subscription revenue from ChatGPT Plus and API licensing, but faces high operational costs, estimated at $620 billion annually for computational power [5]. - There is a projected revenue gap, with OpenAI needing to raise at least $207 billion by 2030 to sustain its operations [5][7]. Group 3: User Experience and Concerns - The introduction of ads may lead to user resistance, as some users might feel that the platform is becoming overly commercialized [9]. - Trust issues may arise, as users could question the neutrality of AI responses if they are influenced by advertising interests [10]. - Privacy concerns are also significant, as targeted advertising may require the use of user data from conversations, potentially compromising privacy [11].