财联社·2025-11-30 08:43Core Viewpoint - The article discusses the decline of Haomo Zhixing, a once-promising autonomous driving company, highlighting its inability to adapt to market changes and the impact of its governance structure on its operational effectiveness [4][14]. Group 1: Company Development and Challenges - Haomo Zhixing was initially a leader in the autonomous driving sector, achieving significant milestones in product iterations and market entry, including early involvement in the unmanned logistics vehicle market [5][6]. - The company announced ambitious plans in August 2022 to expand its urban NOH (Navigation on Highways) coverage to 10 cities by the end of the year, but by September 2024, it had only achieved coverage in 8 cities, lagging behind competitors like Huawei and XPeng [7]. - The shift in the industry towards a "cost reduction + speed increase" cycle in 2023 exacerbated Haomo Zhixing's challenges, leading to a loss of trust from its key client, Great Wall Motors [7][8]. Group 2: Governance and Strategic Issues - Haomo Zhixing's strong ties to Great Wall Motors, which initially provided a competitive advantage, became a liability as the latter exerted significant control over the company's strategic decisions [9][10]. - The governance structure of Haomo Zhixing has been criticized for its lack of independence, with decisions being made without proper consultation with other stakeholders, leading to operational inefficiencies [11][12]. - Despite efforts to diversify its client base, including partnerships with other manufacturers, Haomo Zhixing has struggled to secure contracts outside of Great Wall Motors, indicating a failure to adapt its business model [12][13]. Group 3: Industry Context and Implications - The article suggests that Haomo Zhixing's decline reflects broader structural challenges within the autonomous driving industry, particularly as third-party solutions face increasing pressure in a rapidly consolidating supply chain [14]. - The lack of sufficient independence and resource accumulation among players like Haomo Zhixing highlights the growing difficulties faced by companies that cannot scale effectively in a competitive environment [14].