行业步入“深水区”，三个电商主播的自述

Core Insights - The article discusses the evolving landscape of the live-streaming industry, highlighting the challenges and opportunities faced by live-streaming hosts as they navigate a competitive and changing environment [4][5][21]. Group 1: Industry Dynamics - The live-streaming industry is experiencing a shift from a "wild growth" phase to a more refined operational model, with increasing competition and a focus on quality over quantity [21]. - Hosts are facing a "countdown" in their careers, as age and physical attributes become critical factors for success, leading to a high turnover rate in the industry [5][9]. - The introduction of new tax regulations, effective June 23, 2025, will require hosts to report all income, creating challenges for those unaccustomed to compliance [11]. Group 2: Regional Differences - There is a notable difference in the live-streaming ecosystem between cities like Hangzhou and Guangzhou, with Hangzhou offering a more mature industry structure and higher income potential [15][20]. - Hosts in Guangzhou face lower entry barriers but also encounter a more limited career ceiling compared to their counterparts in Hangzhou, where a complete industry chain exists [16][20]. - The competition in Hangzhou is fierce, with hosts needing to compete against established figures, while Guangzhou offers more opportunities for newcomers despite its challenges [19][20]. Group 3: Career Paths and Opportunities - Many hosts are considering alternative career paths, such as teaching or transitioning to other industries, as the allure of high earnings in live-streaming diminishes [12][13]. - Despite the industry's contraction, new entrants continue to view live-streaming as an attractive career due to its perceived freedom and earning potential [14]. - Hosts are increasingly seeking to establish long-term partnerships with brands, moving towards a "store-broadcasting" model that offers more sustainable career prospects [20].