从亏15亿到赚10亿，Soul变身AI社交再次冲击IPO

Core Viewpoint - Soulgate Inc., the parent company of the social platform Soul, has submitted an IPO application to the Hong Kong Stock Exchange, with Tencent as a strategic investor holding 49.9% of the shares. The company aims to leverage its AI capabilities to drive growth and profitability after previous unsuccessful IPO attempts [6][29]. Financial Performance - Soul's revenue is projected to grow from 16.67 billion RMB in 2022 to 22.11 billion RMB in 2024, representing a compound annual growth rate (CAGR) of over 15%. The adjusted net profit is expected to turn from a loss of 21.89 million RMB in 2022 to a profit of 33.7 million RMB in 2024 [6][7][11]. - The total adjusted net profit for 2023-2025 is estimated to approach 1 billion RMB, indicating a significant turnaround in financial performance [7]. Revenue Breakdown - The primary revenue sources for Soul are emotional value services, accounting for approximately 90% of total revenue, and advertising services, which contribute around 10%. Emotional value services revenue is expected to grow from 15.18 billion RMB in 2022 to 19.69 billion RMB in 2024, while advertising revenue is projected to increase from 1.48 billion RMB to 2.39 billion RMB, a growth of 64% [10][11][12]. User Engagement and Monetization - Soul's user engagement metrics show that while the monthly active users (MAU) have not exceeded the peak of 29.4 million in 2022, the daily active users (DAU) have increased significantly, leading to a rise in user stickiness from approximately 33% in 2022 to nearly 40% [15][26]. - The average revenue per paying user (ARPU) has increased from 75.3 RMB in 2022 to 104.4 RMB by August 2025, reflecting a 38.6% growth in less than three years [15][26]. AI Integration - The integration of AI into Soul's platform, particularly through the Soul X model, has transformed core functionalities such as recommendations and 1v1 chat, enhancing user experience and engagement [17][20]. - The AI Booster feature, which allows users to generate responses and content suggestions, has seen daily active users reach 4.6 million, accounting for about 40% of total DAU by August 2025 [24][25]. Market Position and Challenges - Despite the positive financial indicators and user engagement metrics, Soul faces challenges similar to those of Tinder, including stagnation in user base growth and a reliance on monetizing existing users. The current paying user penetration rate stands at 6.5%, which is lower than Tinder's approximately 12% [29].