【乘联分会论坛】2025年10月乘用车区域市场流向分析

Core Viewpoint - The article discusses the evolving structure of the domestic automotive market in China, highlighting the significant growth in the northern regions compared to the southern regions, driven by government policies and changing consumer preferences [2][4]. Group 1: Regional Market Trends - The northern automotive market is showing strong growth, particularly in the Northeast and Northwest regions, while the southern market remains relatively weak [4][5]. - In October 2025, the northern market's share decreased by 0.2 percentage points compared to the previous year, but it increased by 5.6 percentage points compared to 2022 [3][4]. - The overall retail market for passenger vehicles is expected to grow by 7% year-on-year by 2025, reflecting a robust growth trend from February to October [2]. Group 2: Policy Impact on Market Structure - Government subsidies have significantly benefited the economy segment, particularly in the A00 and A0 electric vehicle categories, promoting fairness in the market [2][5]. - The policy changes have led to a complex market structure, with varying performances across different regions, particularly in October [4][6]. - The central and western regions are outperforming the eastern regions, with the central region's market share increasing by 1.2 percentage points compared to the previous year [5]. Group 3: Vehicle Category Market Structure Changes - The SUV segment is experiencing strong growth, especially in the central and western regions, while the eastern regions show weaker demand for SUVs [8]. - The demand for entry-level sedans is rebounding due to higher subsidies for new energy vehicles, particularly in eastern regions [8][9]. - The overall market structure is shifting towards more economical vehicles, with the government subsidies favoring lower-end models [10]. Group 4: New Energy Vehicle Dynamics - New energy vehicles, particularly pure electric and hybrid models, are showing strong performance, with traditional fuel vehicles still holding a significant market share in the central and northern regions [8][9]. - In regions like Hainan and Guangxi, the penetration rate of new energy vehicles has surpassed 60%, indicating robust growth [9]. - The overall penetration rate of new energy vehicles is expected to reach 56.6% by October 2025, with significant growth in the northern regions [8].