豪宅“热销”！深圳楼市，11月成交稳步回升

Core Viewpoint - The Shenzhen real estate market showed a steady recovery in transaction volume in November, with luxury properties gaining significant attention, although buyer confidence still needs to be improved [1][3]. Group 1: Market Performance - In November, Shenzhen's new home transactions reached 3,624 units, a month-on-month increase of 8.1%, while second-hand home transactions totaled 5,495 units, up 4.2% month-on-month [3]. - The total online signing of new and second-hand residential properties in Shenzhen was 7,116 units, reflecting a month-on-month increase of 3.9% [3]. - The increase in market activity is attributed to a combination of policy benefits, urban advantages, and market dynamics, with recent policy optimizations continuing to release effects [3]. Group 2: Luxury Market Insights - The luxury market in Shenzhen has become a hot topic, with projects like Shenzhen Bay Luanxi launching 348 large units and achieving sales of 13 billion yuan, setting a record for the highest single-project sales in 2025 [3][4]. - The concentration of high-end luxury products entering the market is expected to drive both transaction volume and prices in the Shenzhen real estate market [4]. Group 3: Second-Hand Market Dynamics - The average transaction price for second-hand homes in Shenzhen was 57,000 yuan per square meter in November, reflecting a month-on-month decrease of 3.2%, influenced by an increase in the proportion of first-time buyers and greater negotiation space for sellers [5]. - Despite maintaining a certain level of transaction volume, the overall activity in the second-hand market and buyer confidence still require enhancement, with price reductions being a common strategy [5][6]. - The ability of second-hand home prices to stabilize is crucial, as new home price declines are largely linked to the expanding drop in second-hand home prices [6].