张近东“净身出户”，为何这么多大佬朋友无人能救苏宁？

Core Viewpoint - The article discusses the ongoing bankruptcy restructuring of Suning Group, highlighting the significant personal and financial sacrifices made by its founder, Zhang Jindong, as he faces overwhelming debts and the potential end of his business empire [3][6][7]. Group 1: Restructuring Details - The voting period for the restructuring plan of 38 companies under Suning Group has been postponed to December 14 [3]. - Zhang Jindong and his spouse are required to inject all personal assets into a trust within three months, effectively leaving them with nothing [4][6]. - The total liabilities of the Suning Group amount to 238.7 billion yuan, while the assessed asset value is only 63.7 billion yuan, indicating a significant financial shortfall [6]. Group 2: Historical Context - Zhang Jindong founded Suning in December 1990, rapidly expanding the business to become a leading player in the home appliance market [9]. - By 2010, Zhang's net worth reached 38 billion yuan, ranking him fourth on the Forbes list of Chinese billionaires [10]. - Suning's revenue peaked at 232.7 billion yuan in 2012, but competition from e-commerce platforms like JD.com began to erode its market position [11]. Group 3: Investment Strategies and Failures - Zhang made several high-profile investments, including a 200 billion yuan investment in Evergrande and a 2.7 billion USD acquisition of a majority stake in Inter Milan, both of which resulted in significant financial losses [12][13]. - The company's attempts to diversify into various sectors, including sports and e-commerce, did not yield the expected synergies and instead strained cash flow [19][21]. Group 4: Challenges and Market Dynamics - Suning's slow adaptation to the rise of e-commerce and its reliance on traditional retail models contributed to its decline [19][22]. - The company's strategic missteps, including a lack of technological investment and poor management decisions, further exacerbated its financial troubles [21][22]. - The changing market environment, particularly in the real estate sector, has limited the ability of Zhang's business network to provide support during this crisis [16][17].