沙琪玛吃出一根刺！好想来零食频现异物，都是加盟惹的祸？

Core Viewpoint - The snack chain brand "Haoxianglai" is facing significant food safety issues, with multiple consumer complaints about foreign objects found in products, raising concerns about its product selection mechanisms [2][9]. Group 1: Food Safety Issues - Consumers reported finding foreign objects, including a "thorn" in a product purchased from Haoxianglai, leading to questions about the company's quality control [4][6]. - The brand's products, particularly from the supplier Jiangsu Haode Food Co., have a history of failing safety inspections, including issues with mold and bacteria [6]. - Complaints on platforms like "Heimao Complaints" have exceeded 1,000, with reports of spoiled food and foreign objects [9]. Group 2: Business Model and Store Operations - Haoxianglai, under Wancheng Group, operates over 15,365 stores, with more than 99% being franchise locations, which may contribute to the frequent food safety incidents [10][11]. - The company has adopted a low-barrier franchise model, requiring only a 20,000 yuan deposit, which has led to rapid expansion but also increased operational risks [13]. - In the first half of the year, Haoxianglai closed nearly 300 stores, indicating challenges in maintaining profitability and managing store density [10][13]. Group 3: Financial Performance - The average transaction value for Wancheng Group has decreased from 53.33 yuan to 35.56 yuan, a decline of 33.3%, with further reductions noted in 2025 [15]. - The daily average GMV per store has also dropped significantly, from approximately 8,220.72 yuan to 5,927.19 yuan, reflecting a 27.9% decrease [15].