第一财经·2025-12-01 12:22Core Viewpoint - The sales performance of new energy vehicle manufacturers in November shows a significant divergence in market dynamics, with some brands achieving record highs while others experience declines in sales [3][10]. Sales Performance Summary - Leap Motor and Hongmeng Zhixing achieved record sales of 70,327 and 81,864 vehicles respectively, maintaining their positions as leaders in the new energy vehicle sector [3][11]. - Zeekr's sales reached 63,902 units, marking a 3.68% month-on-month increase, although this growth masked a decline in Lynk & Co's sales, which fell by 13.8% to 35,059 units [5][11]. - Xiaomi reported over 40,000 vehicle deliveries, but specific figures were not disclosed, making it difficult to assess performance changes [6]. - NIO and Xpeng both fell below the 40,000 unit mark, with Li Auto also entering the 30,000 unit range [7][8]. - Li Auto delivered 33,181 vehicles, a slight increase of 4.45% month-on-month, but a year-on-year decline of 31.92% [8]. - Xpeng's deliveries were 36,728 units, down 12.58% month-on-month but up 18.88% year-on-year, while NIO delivered 36,275 units, reflecting a 10.02% month-on-month decline but a 76.3% year-on-year increase [9]. Market Trends and Challenges - The overall market for passenger vehicles in China saw a decline, with retail sales dropping 11% year-on-year in November [10]. - The new energy vehicle sector is facing challenges due to the reduction of replacement subsidies, which has led to a noticeable decrease in demand [10]. - The sales progress of leading new energy vehicle manufacturers like Li Auto, Lantu, and Avita is currently below 60% of their annual targets, raising questions about their ability to meet Q4 delivery guidance [10].